Camp-California Marketing

Camp-California Marketing engages camping consumers and entices them to get outdoors and get out on an adventure. More importantly, Camp-California connects the campers to our member parks! 40 million people camp annually, increasing by 175,000 new campers every year. Let Camp-California go to work promoting your park, increasing profitability, allowing you to provide a positive experience for the camping consumer. ​

The Camper’s Guide to California 
"The Camper's Guide to California" is the official camping guide for California and listing directory for our member parks. The Guide provides inspiration to campers, and has been nationally recognized since 1975. 200,000 copies of the guide are printed and distributed each year to consumer shows, all California Camping World and Bass Pro Shop locations, California Welcome Centers, RV rental agencies, Cruise America, RV dealers, various PR events, and at nearly 300 member parks. Camp-California also publishes a digital edition of the Camper's Guide, which racks up over 50,000 downloads annually. Ask us how you can upgrade your presence in "The Camper’s Guide to California"!Camp-California.com 
This website is the go-to digital resource for camping in California, and the digital directory for our member parks and campgrounds. The all new site now has over 1,000,000 unique views annually and contains a host of information on California and Nevada parks, camping styles, product reviews, and more. Expand your listing by updating your Park Overview, Site Options, Activities, Amenities and more! Add photos or a featured story to enhance the campers experience on your page and entice them to BOOK NOW!

PR & Marketing
For years, our organization has worked closely with Crider Public Relations Inc. Jeff Crider, our publicist, has been to nearly every RV park and campground in and around California, and has the astounding photos, anecdotes and press releases to prove it. He writes articles surrounding his experiences and puts every park in the best light, preparing them to be showcased to the camping consumer. His articles often get picked up by other industry publications such as "Woodall's" and "Trailer Life", as well as regularly being picked up by national publications such as the LA Times, SF Chronicle, Sacramento Bee, and more.

Social Sites and Media Platforms
Facebook – Let us share all the cool things happening at your park with our camping consumers. We direct the consumers back to Camp-California.com, and, therefore, ultimately to your website.
Instagram – Photos, videos and consumer engagement highlighting fun and interesting places to go, what gear to use, and fun filled activities throughout California, Nevada, Oregon and Washington.