Trust us, we know how many posts and newsletters we release each week, but you may be wondering why you, as a park owner/operator, may be receiving consumer-based news as well. The short answer is we want you to be aware of what we are putting out into the public’s eye view. Whether you are our featured park for the week or even if we repost your content, you need to know what consumers are seeing about your business, even if it’s just for the benefit of assuring we are distributing the correct information about your park. The biggest problem we are currently facing is our members unsubscribing from Around the Campfire because it is consumer-based, which, in turn, unsubscribes them from our industry-based newsletters as well. Obviously, it is important for you to know what is happening in the industry, so why isn’t it just as important to know what consumers are seeing as well? We understand that keeping up with the latest trends and fads can be exhausting, but it can actually help your business in the long run. By keeping updated with our camper facing posts, you can see things you might need to change or update about your park to help accommodate and attract customers better! Viewing social media posts also allows you to see what consumers are saying about what we post and their personal views on crazes and even issues in the camping world. All in all, our consumer-based publications and posts connect campers directly to our members' parks. By following what they see and react to, you are able to provide a more positive experience to the camping consumer!
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