Motion Picture Licensing
Show movies in your park, without risk of copyright infringement
During last Tuesdays ‘Coffee & Connections’ we got the opportunity to hear from Brian Novy, a representative of the Motion Picture Licensing Corporation to learn about licensing content and ask him our questions concerning copyright compliance to find out what our members need to know. In case you missed it, let us fill you in on the details.
As our world evolves and technologies advance, visual media consumption has quickly gone from waiting for your show to come on one a few select channels or hunting down VHS tapes to countless streaming services with unlimited readily available content.
With so much content out there, coming from so many different sources it can be difficult to keep track and make sure that everything you are putting out for public consumption gets properly credited back to its rightful owners.
The bottom line is this:
If you are displaying visual media (movies, tv, news stations, etc.) outside of your private residence, you need to purchase a copyright license to protect yourself and the rightful owner of said content. Even the news? That’s right! News stations often use stock footage such as Getty images in their news segments, subjecting them to copywrite law.
How do I ensure that my park is compliant?
The best way to make sure that you are covered for any material you wish to show in your park is to obtain an “umbrella” license, which covers a variety of content for you to choose from without needing to report details such as titles, dates and times of showings and audience counts. Luckily CampCalNOW has partnered with both MPLC and Swank, to bring our members options and access to the licenses that work best for you. Swank’s umbrella license includes the rights to Sony and Lionsgate footage, while MPLC’s provides Disney, ABC, Universal, Getty images among many others. Provided you keep showings free of charge and compliant to advertising guidelines, your park can be filled with video content from your own DVD’s, live TV or even straight off of a streaming service.
What other types of licenses are there?
If you are looking to host a special event in which you intend to charge admission fees, please keep in mind that these types of showings would require a different type of license. Umbrella licenses are intended to cover your day-to-day media usage; however, Swank offers members the option of licensing movies on a title-by-title basis for the purpose of events. Swanks event licensing option allow for more freedom to charge fees and promote individually licensed titles for your event to larger audiences.
So, why should I opt to obtain an umbrella license?
An umbrella license will protect you park against copyright claims for unlimited presentations on all screens property wide, without the headache of complying to reporting requirements. These easy and affordable solutions can provide endless hours of entertainment potential. Don’t allow things to be more complicated than necessary and avoid being caught off guard by one of an ever-expanding number of copyright violation notices being sent out.
Reach out today for more information or to get licensed!
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