CALIFORNIA OUTDOOR HOSPITALITY ASSOCIATION
  • About
    • Board of Directors
    • History
    • Contact Us
  • Membership
    • Member Login
    • Join the Alliance
    • Testimonials
    • Park Directory
    • Programs & Benefits
    • Supplier Partners
  • Resources
    • Supplier Directory
    • Document Library
    • Removals & Evictions
    • Legal Hotline
    • ADA Hotline
    • Communications
    • Event Calendar
  • Media
    • Media & Education
    • Webinars
    • All Posts
  • Advocacy
    • Grassroots Advocacy
    • Advocacy Updates
    • Contact HCD
  • 2023 Summit
    • Park Member Info
    • Supplier Partner Info
    • Summit Schedule
    • Lodging Information
    • 2022 Summit Photos
  • More
    • Locate A Campground
    • Camper's Guide
    • Camp-California.com
    • Job Postings

What's in a Name?

8/10/2022

0 Comments

 
by: Dyana Kelley, Presdient & CEO, CalOHA
​“That which we call a rose by any other name would smell as sweet.” This Shakespeare quotation profoundly suggests that names themselves do not hold worth or meaning but simply act as labels to distinguish things and people from each other and furthermore claims that it is the characteristics that provide substance not the label. 
​Considering Romeo and Juliet was published in 1597 it may be a sentiment that is a bit outdated.  Or is it? Much like the tragic story of lost love our organization has had its own share of “transition” which in turn led to a significant amount of relabeling.

It all started with a break (off) from the RV Park Association in the late 60’s.  Our founders then decided to partner with the Western Manufactured Housing Association and became the WMA RV Division. That relationship soured and soon after the California Travel Parks Association (CTPA) was born and remained until the organization partnered with our national association and became the California Association of RV Parks and Campgrounds (CalARVC). Once again, we found ourselves in a breakup and rebranded as CampCalNOW RV Park and Campground Alliance (CampCalNOW) to signify our commitment to Nevada, Oregon, and Washington.  However, this was not the first time we engaged with adjoining states.  From the late 90’s and through 2012 our directory was titled RV and Camp Out West: California, Oregon, Washington, and Nevada.  However, that relationship waned, and those states chose their own path.

While the years themselves have brought about many iterations of a label, the foundational characteristics of the association continue to provide the substance.  Consistently at the heart of our organization is a steadfast commitment to an industry that continues to thrive in an ever-changing landscape.  From accommodations, to camping styles, to park ownership, the past few years have provided us with greater expansion and diversity than we have seen in decades.  And yet we remain an underserved segment of travel and tourism.
​
Recently, the board of directors of the California Travel Parks Association along with representatives of our membership voted to adopt as our new operating name, the California Outdoor Hospitality Association.  This decision took into account the complexity of today’s advocacy efforts and the importance of unity within our industry.  The more robust the industry we represent the greater our visibility and relevance in the travel and tourism sector.
So, while our association by any other name is still the California Travel Parks Association, the ability to demonstrate a broader contingency with a more expansive “label” will allow this rose to smell even sweeter!
See you on the road! 
 
Dyana
0 Comments



Leave a Reply.

    Check out more blog posts!

    Categories

    All
    Advocacy
    Covid 19
    Events
    Finance
    In The News
    Policies
    Products
    Programs
    Services
    Webinar

    Archives

    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    August 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020


Explore
Visit Camp-California
Membership Information
Supplier Directory
​Member Directory
Stay in Touch
Join the Alliance
Subscribe to Camping eNews
Contact Us ​
PO Box 5648
Auburn, CA 95604
Phone: (530) 885-1624
Fax: (530) 823-6331
Send us an email
2023 Copyright California Outdoor Hospitality Association.  All Rights Reserved.
319 Nevada Street | Auburn, CA 95603
Phone: (530) 885-1624 | info@CalOHA.org | sitemap
Picture
  • About
    • Board of Directors
    • History
    • Contact Us
  • Membership
    • Member Login
    • Join the Alliance
    • Testimonials
    • Park Directory
    • Programs & Benefits
    • Supplier Partners
  • Resources
    • Supplier Directory
    • Document Library
    • Removals & Evictions
    • Legal Hotline
    • ADA Hotline
    • Communications
    • Event Calendar
  • Media
    • Media & Education
    • Webinars
    • All Posts
  • Advocacy
    • Grassroots Advocacy
    • Advocacy Updates
    • Contact HCD
  • 2023 Summit
    • Park Member Info
    • Supplier Partner Info
    • Summit Schedule
    • Lodging Information
    • 2022 Summit Photos
  • More
    • Locate A Campground
    • Camper's Guide
    • Camp-California.com
    • Job Postings